Mrs. T.K. Valentine is a certified tarot card reader. She came to me for a branding package. Her target audience is primarily female, ages 25-45, who are educated and interested in astrology.

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After our discovery meeting, I started working on the stylescapes to ensure we had the same image in mind. We had many descriptive words that could have gone in a couple of different directions, and using the stylescapes helped narrow down the final direction.

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The final result was a great success. I created an identity system that works across multiple applications and has a strong sense of cohesion.