Mrs. TK Valentine
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Branding & Logo Design
Project Summary
Overview
Mrs. Valentine approached me to create a cohesive brand identity that would connect with her primary audience: educated women aged 25–45 with an interest in astrology. Her goal was a brand that felt authentic, approachable, and visually distinctive across all touchpoints.
Process
The project began with a discovery session to define her brand personality, values, and visual preferences. I then developed stylescapes to explore multiple directions, translating descriptive words from our session into concrete visual concepts. This process helped us focus on a direction that truly reflected her brand and resonated with her target audience.
Solution
The final identity system includes a flexible logo, color palette, typography, and supporting visual elements that work seamlessly across digital and print applications. Every element was designed with cohesion in mind, ensuring that her brand feels consistent and recognizable, whether on social media, promotional materials, or client-facing tools.
Outcome
The brand now provides Mrs. Valentine with a polished, professional presence that reflects her expertise and personality. The cohesive system makes it easy for her to maintain brand consistency across all platforms, strengthening recognition and engagement with her audience.
